Web design that turns visitors into customers
I design and build fast, accessible, SEO-first websites for startups and small businesses. Every site ships with measurable conversion goals, performance optimizations, and an emphasis on long-term growth.
Overview — Who This Is For
This service is built for founders and small teams who need a professional, high-performance website without the overhead of a large agency. Whether you're launching a new brand, replatforming an existing site, or optimising for search and conversions, I deliver sites that are fast, accessible, and designed to convert.
Typical clients see improvements in organic traffic, lower bounce rates, and increased lead volume within the first 60–90 days thanks to a combination of technical SEO, performance tuning, and UX that focuses visitors toward the key actions you care about (contact, sign-up, purchase).
Why choose this service?
- Next.js expertise: Server and static rendering patterns that improve SEO and UX while keeping deployment simple with Vercel or other providers.
- SEO-first approach: I craft title tags, meta descriptions, semantic HTML, and JSON-LD schema so search engines understand your offering.
- Performance & Core Web Vitals: Image optimization, adaptive loading, and code-splitting to keep Lighthouse scores high.
- Accessibility & maintainability: Accessible components and clear documentation so your team can update content safely.
- Conversion-focused design: Layouts and microcopy designed to reduce friction and increase trust (testimonials, clear CTAs, social proof).
My 5-step Process
- Discovery & Strategy: Goals, target customers, keyword opportunities, and conversion points are defined.
- Design & Prototyping: I create wireframes and interactive prototypes that validate user flows and conversion funnels. This stage keeps feedback loops short and prevents rework during development.
- Build: Development follows the design closely using Next.js and Tailwind CSS. I implement component-driven architecture so features scale and content editors can update pages without developer intervention.
- SEO & Performance: I add structured data (Service, Person, Breadcrumb), generate sitemaps, and optimise images and critical CSS. I also set up analytics and basic conversion tracking.
- Launch & Iterate: After launch I monitor key metrics, fix edge-case bugs, and provide a short roadmap for A/B tests and growth improvements.
Deliverables
- Fully responsive site: Mobile-first layouts, performance budgets, and cross-device testing.
- SEO setup: Titles, descriptions, OpenGraph, Twitter cards, JSON-LD, and an XML sitemap ready for Search Console submission.
- Performance tuning: Optimised images, lazy-loading, code-splitting, and caching strategies to improve Core Web Vitals.
- Accessibility improvements: ARIA attributes, keyboard navigation, and colour-contrast checks.
- Handoff & support: Documentation, a post-launch checklist, and 30 days of bug-fix support included.
I document every decision so your team can continue to publish content and run experiments. If you prefer, I can integrate a lightweight CMS (Sanity, Contentful, or Git-based solutions) so non-technical users can edit content.
Selected Case Studies
See how these projects improved engagement and conversions. View projects. Each case study includes the original brief, the approach taken, and measurable results such as traffic, conversion uplift, or speed improvements.
- Tailum: Dashboard redesign that reduced user task time by 32%. The project focused on simplifying the primary workflow, reducing clicks, and surfacing important metrics earlier in the flow.
- DevMaan: Landing page & conversion funnel for a SaaS MVP — improved signup rate through clearer pricing, trust signals, and faster load times.
- K.C. Narayana E.M. High School: Responsive redesign with easy content editing for staff and parents, resulting in better discovery of admission information and events.
Pricing (starting points)
Projects typically start at:
- Basic website: ₹40,000
- Small business site with CMS: ₹80,000+
- SaaS landing + signup flow: ₹120,000+
Testimonials
“Shresth delivered a polished website on time — our lead volume doubled in two months.” — Client, Tailum
FAQ
How much does a website cost?
Projects typically start at ₹40,000 and scale based on functionality, integrations, and custom design needs.
What technologies do you use for web design?
I primarily use Next.js, React, Tailwind CSS, and Node.js — optimized for SEO, performance, and long-term maintainability.
Ready to start?
Book a free 30-minute consultation and I'll review your current site and share a short action plan.